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McCombs School of Business researchers tested Twitter’s business relevancy by connecting it to revenue for one of the world’s most buzz-hungry products: the summer blockbuster.

Using a custom-built tracking program and 20 servers to sift through tweets from millions of people, they collected more than 100,000 tweets about three movies that opened on the same day: “The Hangover,” “Land of the Lost” and “My Life in Ruins.” Winkler and Whinston categorized each tweet as being positive, negative or neutral towards the film it mentioned.

Read more at blogs.mccombs.utexas.edu/magazine/2010/06/21/whats-the-va…

Infographic designed by John Weatherford