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Fox Searchlight Pictures is promoting its upcoming film Ruby Sparks with a Tumblr marketing campaign that asks fans to create their own posters for the movie.

Fox Searchlight released three photo assets on Tumblr for graphic designers and fans to use (or not use) in the making of their posters. All of the submissions are on display on Make Ruby Real; the five posters with the most notes will get a limited printing run with the potential to be displayed in theaters.

The contest has already gotten a good bit of activity, with more than 40 poster entries. Some artists made their creations from scratch while others made ample use of the assets. While we love the idea and think the finish…
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