Instagram appears to be going through a sea change in popular perception at the moment — and not one for the better.
First came founder Kevin Systrom’s active and combative decision to cut support for Twitter cards, a move which seemed designed to anger and make less useful a service loved by many millions of his users.
(Do you look at many Instagrams in your tweet stream these days? No, me neither. As I tweeted last week, it’s like watching two old friends who aren’t speaking pass in the street; strange and sad.)