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This book practices what it preaches, with tons of examples Infographic artists or graphic designers who create designs to communicate ideas to people should like this book.The summary on the preface accurately describes this book and I’ll quote it here. This book: – Leads you through the mindset and kind of thinking that support good information design. – Gives you an overview of the type of processes and tools you can use to create effective information design. – Shows real-world examples of successful products – Presents interviews with some of the premier practitioners working in the field today.This book talks about high level concepts to give an overview to information design. The first four chapters explains the need for effective design and provides lots of examples where they are used, and how helpful they are. Some examples include direct mail, litigation graphics, etc. Interviewees relates on what works and what doesn’t through their own experience.There are several tools include to help designers. They include personas and scenario simulation, research and testing and even mundane stuff like using plain language. Of course not all might relate to everyone. I’m a newspaper artist and I don’t do testing for every graphic that I produce. But they do give results for tests conducted, which can be applied to different fields.One chapter is devoted to design principles with examples from all medium.The last five chapters are the case studies. Each touches on a different medium and each comes with 6 real life success stories. That’s 30 set of experience from the industry you can learn from.I’ll like to conclude that this book practices what it preaches. The information on the pages is laid out nicely and easy to absorb.Here’s the table of contents:Preface – Approaching information design from a user-centric point of view1. About information design. What is it? Who is doing it? Why is it important?2. Process: Discovery. A step-by-step look at the research and discovery process3. Process: Prototypes and Testing. How user research and testing help to ensure successful design4. Design Toolkit: Visual devices to help communicate information5. Printed Matter Case Studies. Magazines, packaging and corporate communications6. Information Graphics Case Studies. Maps, charts, and diagrams7. Interactive Case Studies. Websites and other screen-based projects8. Enviromental Case Studies. Wayfinding and exhibits9. Experimental Case Studies. Information design that pushes the envelope.(More pictures are available on my blog. Just visit my Amazon profile for the link.)
Primer for graphic designers As an information designer and interaction designer, I was disappointed in the book. It was clearly written for graphic designers by a graphic designer, treats information design as a flavor (or at most, an extension) of graphic design, and consists largely of the standard portfolio-show-off fare that you’ll find in so many graphic design books.It is very, very basic. The page-to-insight ratio is quite low. Normally, I’m underlining and circling things all the time in books as I read them; I doubt that I circled more than half a dozen things in the entire 230+ pages. One of those half-dozen was an excellent analogy likening good information design to an uneventful flight.The material about user-centered design is not inaccurate, but it is dismaying to realize that the book’s target audience is visual designers who have apparently never considered that satisfying the needs of end users might be more important than indulging their own egos. Any practicing information designer who has to be told such basics as though they were insights is in big trouble.You’ll get a lot more out of the books of Edward Tufte, Stephen Few, and Richard Saul Wurman.
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