World of Records [] designed by digital advertising company R/GA analyzes for how long world record achievements in sports have been held from the year 1900 until today.

The interactive visualization consists of 4 different screens each focusing on a specific aspect of world record durations. ‘History’ counts all the world records achieved per year (height in this graph plays no role). ‘Sport’ shows the same information, but then filtered by sport type and in the form of a list, while ‘Duration’ categorizes each record on how long it was unbeaten. ‘Geography’ then is a simple world map highlights what countries hold the most world records.