Social media has become an essential marketing tool for modern athletes. It helps celebrity athletes show their human side and connect with fans, and helps more under-the-radar athletes raise their profiles, establish personal brands and become more attractive to potential sponsors.
For most athletes big and small, there’s no greater stage than the Olympics. The eyes of the world follow players’ every move and marketers see it as a huge opportunity to expand their reach and put products in front of new audiences. But who are the most effective athletes to partner with?