The 2012 Olympics are being hailed as the “first social Games” — but looking at old-fashioned search terms is just as fascinating as following the online conversation.

Would you have guessed that soccer was actually the most-searched sport in the U.S. the week before the Games? Even though most nations are not sending their best soccer players to the Olympics, the beautiful game grabbed more than 12% of all Olympic sport-related queries.

Next up were swimming, track and field, basketball and gymnastics.

But interest varies by area. Women’s soccer drew the most searches on the West Coast, as well as the Northeast and South Atlantic regions. In the central South and Rocky Mountain…
Continue reading…

More About: Sports, infographics, olympics